Landing Page Builder
Designed a flexible landing page builder that enabled real estate agents to create, customize, and publish pages independently, transforming a limited editor into a simple, scalable self-serve website creation tool.
I set out to turn a limited, template-led editor into a flexible no-code builder that gives real estate agents control over the entire landing page experience.
The existing experience helped users publish pages quickly, but it relied on a small set of fixed templates and supported only basic edits within a predefined section. Users could change text or background images, but they could not add new sections, introduce different content blocks, or adapt the page structure to suit their needs.
The landing page builder expanded this into a complete creation experience where users could begin with a template or build from scratch, add and rearrange sections, customize content and layouts, apply consistent styles, and publish tailored pages that better represented their services and business goals.
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