Responsive Marketing Website
A responsive marketing website designed to communicate the product clearly across desktop and mobile. The experience focused on visual hierarchy, clear messaging, and a polished interface.
The goal was to design a responsive landing page that felt bold, cinematic, and easy to explore across desktop and mobile.
I treated the landing page as an extension of the Film Forum product rather than a separate marketing piece. The hero section, app mockups, and section flow were designed to immediately connect users to the filmmaking theme while showing how the website leads back to the mobile app experience.
Instead of simply resizing the desktop layout for mobile, I designed the responsive version with its own reading rhythm. The content was kept scroll-friendly, the important sections were prioritized, and the style guide helped maintain consistency across typography, color, and visual presentation.
Building a web experience for film learners.
The desktop website was designed to feel bold, immersive, and strongly connected to cinema.
I used a dark visual style, oversized typography, strong contrast, and image-led sections to create a dramatic first impression while keeping the page clear and easy to scan.
The layout was structured like a marketing journey, moving users from the main value proposition to course exploration, community proof, testimonials, FAQs, and app download. The goal was to make the website feel visually exciting without losing clarity, so users could quickly understand what Film Forum offers and why it matters.
The responsive design was created to preserve the cinematic feel across mobile devices.
I reorganised the content into a vertical, scroll-friendly structure with simplified navigation, stacked sections, readable text blocks, and touch-friendly spacing so users could explore the website comfortably on a smaller screen.
This project helped me think beyond just scaling down desktop screens. It taught me how to retain visual impact, brand personality, and content clarity across devices. From desktop to mobile, the experience was designed to feel consistent, engaging, and complete.
Adapting same story for smaller screens.
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